DIM Hosiery Senior Brand Manager @ HANES BRANDS — Natacha Holtzhausser

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Experiences

- Management of 3 product & trade managers / Budget 13 Millions E,
- Conception of the marketing and media plans per Brand,
- Launch of 360 campaigns (TV, press, posters, display, social),
- Creation of a pop up web site, game on Facebook with influencers,
- E-commerce : Product mix and promotions proposals,
- Go to market in & out store plan : merchandising / promotions.
- Development of "Generous" brand + 48 other innovations.
- Creation of new omnichannel and digital branding campaigns.