Marketing & Communication Director @ SONOVA GROUP (250 stores) — Natacha Holtzhausser

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Experiences

- France board member & EU project member,
- Strategic plans, road map, KPI’s (5.9 ME Budget),
- Management of Marketing team, two Customer Centers, Agencies,
- Brand platform and communication material rebranding, launch of new lead generation and renewal campaigns,
- Web site improvement (SEO, content, lead generation, web to store).
- Relaunch of a customer centric engaging, social media strategy,
- E-Commerce : Cross selling, market places, E-store projects,
- P.O.S visibility improvement (Doctolib & Google MB),
- Data strategy & customer knowledge improvement (Google analytics, Power BI),
- Launch of Audionova & Paradise hearing aids (with AI),
- Lead generation +11% - Renewal +24% - R.O.I +32%,
- Brand equity +4pts / "Cas d'or" prize (best omnichannel campaign),