INTERNATIONAL MIND SET - POSITIVE ATTITUDE -CUSTOMER CENTRIC - OMNICHANNEL VISION - DATA DRIVEN - AI LOVER
Head of Marketing & Communication
AMPLIFON (+ 750 retail stores)
2014
to 2017
ARCUEIL
- COMEX member, country digital leader, team management,
- Strategic marketing plans, road map & KPI's definition (Budget 3.8 ME),
- Brand identity platform renewal, 360° omnichannel campaigns creation, brand content production (articles, videos),
- New web site development (content, UX/CX, design, web to store),
- Social-Media : +100 000 fans from scratch,
- Creation of branding & lead generation campaigns (TV, radio, press, SEA, display, native ads, retargeting, social ads, e-mail...),
- PRM/ CRM : RCU, personas, segmentation, content improvment
- Data : GA tracking improvment, Adobe integration, KPI's sharpening,
- Press Relations / P.O.S material production (750 Shops),
- Customer center management (phone, email, web, social),
- Prize : Gold Top Com + 1st prize for lead generation campaign (22 countries).
- Awareness +17pts / Brand image +19 pts. ROI from 0.5 to 4.88,
- Digital : web traffic X5, web to store X10, SEO back in 2nd position.
- Social Media : Reviewed as best in class of HC industry in France.
- COMEX member, country digital leader, team management,