INTERNATIONAL MIND SET - POSITIVE ATTITUDE -CUSTOMER CENTRIC - OMNICHANNEL VISION - DATA DRIVEN - AI LOVER
Naturopathy & Generative AI learner
CENATHO
2022
to 2024
- I love learning, improving and using my skills for Tech for Good projects.
- Naturopathy : I learnt all about anatomy, physiology, psychology, pathologies, nutrition, sport, sophrology, treatments and other topics. More globally, I emproved many coaching and psychology soft skills.
- AI : I Learnt to use Chat Gpt and Mistral AI to work differently and more efficiently,
- Naturopathy : I learnt all about anatomy, physiology, psychology, pathologies, nutrition, sport, sophrology, treatments and other topics. More globally, I emproved many coaching and psychology soft skills.
Marketing & Communication Director
SONOVA GROUP (250 stores)
2019
to 2021
CAHORS
- France board member & EU project member,
- Strategic plans, road map, KPI’s (5.9 ME Budget),
- Management of Marketing team, two Customer Centers, Agencies,
- Brand platform and communication material rebranding, launch of new lead generation and renewal campaigns,
- Web site improvement (SEO, content, lead generation, web to store).
- Relaunch of a customer centric engaging, social media strategy,
- E-Commerce : Cross selling, market places, E-store projects,
- P.O.S visibility improvement (Doctolib & Google MB),
- Data strategy & customer knowledge improvement (Google analytics, Power BI),
- Launch of Audionova & Paradise hearing aids (with AI),
- Lead generation +11% - Renewal +24% - R.O.I +32%,
- Brand equity +4pts / "Cas d'or" prize (best omnichannel campaign),
- France board member & EU project member,
Marketing & Communication Consultant
DISRUPTIVE MINDS
2017
to 2019
MELBOURNE & PARIS
- Paris 2018-2019 : Consulting on strategic and operational topics (E-commerce, data, CRM strategy for Grand Optical (vs VML Agency) - Influence for Microsoft & Google (Vs HopScotch) - Social selling strategy (vs Linkedin) - K.O.L for Huawei
- Australia 2017-2018 : Creation of a new digital media business case,
Head of Marketing & Communication
AMPLIFON (+ 750 retail stores)
2014
to 2017
ARCUEIL
- COMEX member, country digital leader, team management,
- Strategic marketing plans, road map & KPI's definition (Budget 3.8 ME),
- Brand identity platform renewal, 360° omnichannel campaigns creation, brand content production (articles, videos),
- New web site development (content, UX/CX, design, web to store),
- Social-Media : +100 000 fans from scratch,
- Creation of branding & lead generation campaigns (TV, radio, press, SEA, display, native ads, retargeting, social ads, e-mail...),
- PRM/ CRM : RCU, personas, segmentation, content improvment
- Data : GA tracking improvment, Adobe integration, KPI's sharpening,
- Press Relations / P.O.S material production (750 Shops),
- Customer center management (phone, email, web, social),
- Prize : Gold Top Com + 1st prize for lead generation campaign (22 countries).
- Awareness +17pts / Brand image +19 pts. ROI from 0.5 to 4.88,
- Digital : web traffic X5, web to store X10, SEO back in 2nd position.
- Social Media : Reviewed as best in class of HC industry in France.
- COMEX member, country digital leader, team management,
E-commerce and CRM Manager
PUBLICIS
2012
to 2014
SURESNES
- Management of transversal projects and multidisciplinary teams,
- Training, coaching et digital acculturation of customer teams,
- E-commerce: Strategic recommendation (business model, survey, benchmark, cms technology, road map, budget).
- Media and CRM plans optimization (press, web site, mobile app, social)
- Conception of a global E-commerce strategy.
Development and launch of a mobile app.
- Management of transversal projects and multidisciplinary teams,
DIM Hosiery Senior Brand Manager
HANES BRANDS
2011
to 2012
RUEIL MALMAISON
- Management of 3 product & trade managers / Budget 13 Millions E,
- Conception of the marketing and media plans per Brand,
- Launch of 360 campaigns (TV, press, posters, display, social),
- Creation of a pop up web site, game on Facebook with influencers,
- E-commerce : Product mix and promotions proposals,
- Go to market in & out store plan : merchandising / promotions.
- Development of "Generous" brand + 48 other innovations.
- Creation of new omnichannel and digital branding campaigns.
- Management of 3 product & trade managers / Budget 13 Millions E,
BOURSIN CHR Brands Senior Product Manager
FROMAGERIES BEL
2010
to 2011
PARIS
- Management of a product manager,
- Production of the marketing strategic plans,
- New brand platform conception and innovations development,
- Creation of a in store campaign and menu app.
- Public relations : Organization of a cooking contest for Chef's.
- Boursin rebranding + 3 innovations launch (product of the year).
- Re-modelling the " Bel imagination" cooking contest.
- Management of a product manager,
GLOBAL CLEANING Brand Manager
JOHNSON DIVERSEY (SC Johnson)
2007
to 2010
FONTENAY
- Management of a team & Country leader of EU projects,
- Strategy : Elaboration of marketing plans & innovation BC,
- Marketing : Development of innovations for French & EU markets,
- Portfolio management to increase profitability,
- Communication : Creation of advertising support's,
- Launch of 3 new sustainable brands / Re-branding of 30 products,
- Renovation of "Room Care" brand (margin + 24%),
- Management of a team & Country leader of EU projects,
RETAIL Key Account Manager
HENKEL
2004
to 2007
AMIENS
- Negotiation of trade operations and merchandising (80 stores),
- 1st prize in the national innovation contest - Sales +2.8%