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Natacha Holtzhausser

Natacha Holtzhausser

Chief Marketing Officer

Available soon Available
INTERNATIONAL MIND SET - POSITIVE ATTITUDE -CUSTOMER CENTRIC - OMNICHANNEL VISION - DATA DRIVEN - AI LOVER
  • I love learning, improving and using my skills for Tech for Good projects.
    • Naturopathy : I learnt all about anatomy, physiology, psychology, pathologies, nutrition, sport, sophrology, treatments and other topics. More globally, I emproved many coaching and psychology soft skills.
    • AI : I Learnt to use Chat Gpt and Mistral AI to work differently and more efficiently,

Marketing & Communication Director

SONOVA GROUP (250 stores)
2019 to 2021
CAHORS
    • France board member & EU project member,
    • Strategic plans, road map, KPI’s (5.9 ME Budget),
    • Management of Marketing team, two Customer Centers, Agencies,
    • Brand platform and communication material rebranding, launch of new lead generation and renewal campaigns,
    • Web site improvement (SEO, content, lead generation, web to store).
    • Relaunch of a customer centric engaging, social media strategy,
    • E-Commerce : Cross selling, market places, E-store projects,
    • P.O.S visibility improvement (Doctolib & Google MB),
    • Data strategy & customer knowledge improvement (Google analytics, Power BI),
    • Launch of Audionova & Paradise hearing aids (with AI),
    • Lead generation +11% - Renewal +24% - R.O.I +32%,
    • Brand equity +4pts / "Cas d'or" prize (best omnichannel campaign),

Marketing & Communication Consultant

DISRUPTIVE MINDS
2017 to 2019
MELBOURNE & PARIS
  • Paris 2018-2019 : Consulting on strategic and operational topics (E-commerce, data, CRM strategy for Grand Optical (vs VML Agency) - Influence for Microsoft & Google (Vs HopScotch) - Social selling strategy (vs Linkedin) - K.O.L for Huawei
  • Australia 2017-2018 : Creation of a new digital media business case,

Head of Marketing & Communication

AMPLIFON (+ 750 retail stores)
2014 to 2017
ARCUEIL
    • COMEX member, country digital leader, team management,
    • Strategic marketing plans, road map & KPI's definition (Budget 3.8 ME),
    • Brand identity platform renewal, 360° omnichannel campaigns creation, brand content production (articles, videos),
    • New web site development (content, UX/CX, design, web to store),
    • Social-Media : +100 000 fans from scratch,
    • Creation of branding & lead generation campaigns (TV, radio, press, SEA, display, native ads, retargeting, social ads, e-mail...),
    • PRM/ CRM : RCU, personas, segmentation, content improvment
    • Data : GA tracking improvment, Adobe integration, KPI's sharpening,
    • Press Relations / P.O.S material production (750 Shops),
    • Customer center management (phone, email, web, social),
    • Prize : Gold Top Com + 1st prize for lead generation campaign (22 countries).
    • Awareness +17pts / Brand image +19 pts. ROI from 0.5 to 4.88,
    • Digital : web traffic X5, web to store X10, SEO back in 2nd position.
    • Social Media : Reviewed as best in class of HC industry in France.

E-commerce and CRM Manager

PUBLICIS
2012 to 2014
SURESNES
    • Management of transversal projects and multidisciplinary teams,
    • Training, coaching et digital acculturation of customer teams,
    • E-commerce: Strategic recommendation (business model, survey, benchmark, cms technology, road map, budget).
    • Media and CRM plans optimization (press, web site, mobile app, social)
    • Conception of a global E-commerce strategy.
      Development and launch of a mobile app.

DIM Hosiery Senior Brand Manager

HANES BRANDS
2011 to 2012
RUEIL MALMAISON
    • Management of 3 product & trade managers / Budget 13 Millions E,
    • Conception of the marketing and media plans per Brand,
    • Launch of 360 campaigns (TV, press, posters, display, social),
    • Creation of a pop up web site, game on Facebook with influencers,
    • E-commerce : Product mix and promotions proposals,
    • Go to market in & out store plan : merchandising / promotions.
    • Development of "Generous" brand + 48 other innovations.
    • Creation of new omnichannel and digital branding campaigns.

BOURSIN CHR Brands Senior Product Manager

FROMAGERIES BEL
2010 to 2011
PARIS
    • Management of a product manager,
    • Production of the marketing strategic plans,
    • New brand platform conception and innovations development,
    • Creation of a in store campaign and menu app.
    • Public relations : Organization of a cooking contest for Chef's.
    • Boursin rebranding + 3 innovations launch (product of the year).
    • Re-modelling the " Bel imagination" cooking contest.

GLOBAL CLEANING Brand Manager

JOHNSON DIVERSEY (SC Johnson)
2007 to 2010
FONTENAY
    • Management of a team & Country leader of EU projects,
    • Strategy : Elaboration of marketing plans & innovation BC,
    • Marketing : Development of innovations for French & EU markets,
    • Portfolio management to increase profitability,
    • Communication : Creation of advertising support's,
    • Launch of 3 new sustainable brands / Re-branding of 30 products,
    • Renovation of "Room Care" brand (margin + 24%),

RETAIL Key Account Manager

HENKEL
2004 to 2007
AMIENS
  • Negotiation of trade operations and merchandising (80 stores),
  • 1st prize in the national innovation contest - Sales +2.8%
  • Bilingual in French & English,
  • International mind set,
  • Multiple industries knowledge : Health, Retail, FMCG, Tech, Communication,
  • Business knowledge : BtoC, BtoB, BtoBtoC
  • Innovation lover,
  • Executive board member / C Level
  • Team Management,
  • Lead country for international projects,
  • Profit & Loss management,
  • KPI's reporting's,
  • Strategic annual plans,
  • Brand platform creation and remodeling,
  • Innovations development,
  • Renewal loyalty customer campaigns
  • Omnichannel lead generation campaigns,
  • Survey and data analysis,
  • Digital strategy acculturation,
  • Brand content creation (articles, video)
  • Social Media : Editorial, content, cm, social selling, influencer relations,
  • Web sites : creation & optimisations,
  • E-commerce, cross-selling, market places,
  • Search SEM (SEO, SEA, SMO),
  • Data improvment (targeting, tracking, segmentation), Google Analytics, Power BI
  • CMS : Microsoft Dynamics, WordPress, SharePoint, LifeRay, Sitecore, Prestashop) / basic HTML, MySQL,
  • AI prompting and integration (chat bots)
  • CMS : Microsoft Dynamics, WordPress, SharePoint, LifeRay, Sitecore, Prestashop) / basic HTML, MySQL,
  • AI prompting and integration (chat bots)
  • Branding / Rebranding,
  • TV, radio, print, digital ads creation,
  • Omnichannel communication campaigns production (digital, social, off-line media, CRM/PRM, in store),
  • Omnichannel customer relation center management (multi Channel in & out bound relations),
  • Press and influencers relations,
  • Public Relations : events organization,
  • Multi Channel Trade Marketing plans,
  • Sales and promotions Target Setting,
  • Negociation with agencies and partners
  • 1800 H courses and training
Graduated with honours - 1st prize for HumanLife strategy / 2nd prize for Sodexo

ESLSCA : Master Degree

2000 to 2003
  • Passion for innovation and start-up's. Twitter influencer @NatachaHoltz (+13000 followers). Graded top influencer by Les Echos & Brand Watch. Ex Member Top Com and Cristal Festival juries,
  • Naturopathy / E-Health AI Influencer
  • Traveled to + 40 countries. Lived in the UK & Australia,
  • Fitness and cardio sports practice